SEO- Search Engine Optimisation

Website Management

Here at the Scarborough Digital Offices we manage the SEO for you to make it easy. SEO appears to be confusing to many people but to make it al least sound simple we take the bits of the internet you can’t see and make them visible to google and other search engines. With analysis of your keywords and assessment of your customers behaviours, we make sure that the placement and wording of your titles, headings, images and wording on your website appear to your potential customers.

Research has shown that organic growth provides business with far higher conversion rate of visitors and generates higher spend per customer than pay per click advertising and ranking improvements

Our SEO offer includes the following but can be tailored to suit your needs

Initial Review

Our first port of call is a review of what you have already. We then assess your current site and its performance as a benchmark. This stage is crucial in identifying areas for improvements are areas which are currently working well.

No Lengthy Tie In

We are so confident in our SEO packages that we offer our services with no lengthy tie in. All our packages are on a month by month basis with just one months notice to exit the plan. This can give you the peace of mind that you are getting the best value at all times.

Homepage Analysis

Your homepage will be the main landing area for your customers and first impressions count. We examine this page in every detail, covering all your links, images, meta data, and the calls to action that you are asking your customers to do. It is proven that if you don’t ask your customers to interact with you they are significantly less likely to.

Keyword Research

High on the list of important issues in delivering a website and keeping it current is the keywords and how they are performing to the competition. Keeping your keywords updated for what people are searching for is a key element of whats you need. Good keywords need to be integrated into your site on many levels and with new algorithms coming out all the time that make better use of these integrating into images and paragraphs of text is vital.

Backlink Audits

Backlinks are crucial to google connecting you and trusting you and your site moving up the rankings. When you are mentioned on local media, facebook, blogs, instagram or many of the other possibilities then these create a trust level with the search engines. Avoiding the robots and using trusted sites is important to avoid being black flagged and we can manage this for you.

Online Competitor Research

All of us have competition and in the online world it is no different. The way that your website performs is all relative to your competition. We examine your online competition and what they are doing well and what they are doing less well. We can then analyse what needs to be done to adjust your site to ensure you appear above them in the rankings.